AIS launches new mobile and online variety show
ADVANCED Info Service (AIS) has partnered with JSL Global Media Company, a provider of television entertainment content, to launch an exclusive variety show on its mobile-phone and fixed-broadband networks.
The move aims to strengthen AIS’s digital-content portfolio and bring added value to its subscribers, said Pratthana Leelapanang, AIS executive vice president for marketing.
As part of the partnership, the companies will launch the |show “Gig & Doo: Ta Ngao Siang” |(“Gig & Doo: Shadow Singing Challenge”) on AIS’s digital-content mobile application AIS Play and on AIS’s fixed broadband Internet |service.
The first weekly episode will be broadcast on Tuesday at 8pm.
“Gig & Doo: Ta Ngao Siang” is a spin-off of the highly successful |JSL TV variety show “Gig & Doo: Songkram Pleng Ngernlarn”.
The show’s mission is to search for a “shadow voices” or impersonators whose singing voices are very close to the original singers’.
Pratthana said AIS was very interested in video-related services as it was a trend-setter.
Statistics show that more than 60 per cent of Thais use smartphones to connect to the Internet and watch video content, and more than 80 per cent prefer video-on-demand so they can enjoy programmes at any time with no restrictions from TV programme schedules.
Launched early this year, the AIS Play mobile application offers a variety of video content that is live or replayed, any time and anywhere.
Pratthana said the current average usage of mobile data on the AIS network was between 1 and 2 gigabytes per month.
AIS currently has 39.4 million subscribers.
