‘Pan Cosmetic’ maker plans exports to Europe after regional inroads
PAN RAJDHEVEE GROUP is spreading into European markets, including Germany, in line with its ambition to become a global leading acne player.
“Pan Rajdhewee Group has been working with European doctors on many occasions, including the annual acne conference held in Thailand by the company that is usually joined by world-renowned dermatologists,” Pornchai Piriyabunjurd, managing director of |Pan Rajdhevee Group Plc, said yesterday.
“Hence, all the doctors are very confident in the company’s work and our latest innovation and see it as having so much potential in the European market,” he said.
“In the past three years, we exported our products ‘Pan Cosmetic’ to other markets in Asia, which are Myanmar and Cambodia, including opening two clinics in Vietnam.
“This year, this is the first time we have our plan on exporting our product to Europe.
“We are now looking into exporting two acne products of the Pan Dermacare brand to four countries, which are Germany, the Netherlands, Austria and Switzerland, in the next couple months by appointing local distributors in those countries by using Pan’s system; customer service and product.
“It will be sold in hospitals and clinics with in-house dermatologists.
“All exported products have been extensively researched and developed in the fields of molecular biology and cell signalling, the innovation that is widely recognised by world-class dermatologists and certified by the European Food and Drug Administration,” he said.
Pan Rajdhevee is also introducing the ground-breaking innovation for the world in Thailand called cell signalling.
Dr Pichit Suvanprakorn, chief executive officer of the group, said today’s consumers are looking for more effective and safer skincare products that yield faster results, so the group has launched the “Acne Formula Three Lotion” under the Pan Cosmetic brand.
“The formula contains Z-Nico, an ingredient that is as safe and effective as the ointment and pills, which helps block and clear Type III acne from its root cause.
“With its effective capability to block four levels of the acne codes, acne will be 90 per cent better within three days and will disappear in seven to 14 days after application.
“We are confident that this is the best anti-acne solution we’ve ever had.”
