
The service eliminates the need to enter an account number or switch screens when conducting the transaction.
The initiative is in response to the fast-growing social-commerce market in the country, Patchara said.
To promote the service, customers making their first purchase of at least Bt300 via Pay with K PLUS are entitled to Bt100 cashback until September 25.
KBank has set a target of Bt30 billion for transactions via the new service within the first year, the president added.