CJ Major to invest Bt100m to improve Thai movies
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With the aim to improve the movie experience of Thai consumers, CJ Major Entertainment will invest more than Bt100 million to support Thai creators in producing high-quality movies for local and international audiences.
The company hopes to generate more than Bt300 million in gross box-office revenue, the company’s managing director Yeonu Choi said in a press release yesterday.
CJ Major Entertainment is a joint venture between Major Group, the largest movie theatre chain in Thailand, and CJ ENM, the biggest content creator in South Korea and the parent company of CJ Entertainment.
