McDonald’s aims to builds brand bond with free Pancake Delight for Mother’s Day
A drive-through challenge game with free french fries as well as free pancakes will be on offer August 10-12 as MacDonald’s celebrates Mother’s Day with a campaign to create brand engagement and boost holiday sales.
McThai Co Ltd, the leading quick service restaurant under the McDonald’s brand, is targeting families for the mum-focused holiday. All mothers visiting the restaurant will get a free “Pancake Delight”. Customers are also invited to participate in the McDonald’s Drive Thru Challenge by setting a timer to complete the order within two minutes via the Drive Thru service without stepping out of the car – with a free small french fries for winners.
The campaign aims to create a bond linking family members to the brand, and will run during August 10-12 at all participating McDonald’s restaurants.
“As a leading QSR [quick service restaurant] in Thailand, McDonald’s aims to build brand engagement with our customers. We are creating a ‘Feel Good Moment’ for all customers by providing good quality foods and beverages served with a relaxing ambience, along with excellent services in the restaurant,” said Thunyachate Ekvetchavit, managing director of McThai Co Ltd. “This will create a feel-good moment and live up to customers’ expectations.”
Under the campaign, customer will also receive a free sugar-free can of Coke for every order via the drive-through service. For more information about Drive Thru Challenge at participating restaurants.
