Bualuang mBanking wins international strategy award
Peeriyathep Homhuan, manager of Bangkok Bank’s London branch, recently accepted on the bank’s behalf a Best Mobile Banking Strategy Award for Bualuang mBanking.
The presentation was made at a conference in the British capital organised by Retail Banking International magazine.
The award recognised market-penetration strategy and customers’ daily use of the service. Bualuang mBanking has seen a 350-per-cent increase in transfers per month since P2P money transfers and mAlert service were incorporated. Customers are notified about account movements, credit card payments and other details.
Bangkok Bank said in a statement that it “continues to improve its Bualuang mBanking service to enhance the user experience, make mobile financial transactions easy, convenient and fast, ensure all customer needs are met, and provide high levels of security with cutting-edge technology”.
“This customer focus has led to growing acceptance of Bualuang mBanking and a continuous increase in registration and usage,” it said.
