GO WHOLESALE Joins Govt Drive to Cut Living Costs in Phase 2

GO WHOLESALE, the specialized food wholesale center under Central Food Wholesale Co., Ltd. (a subsidiary of Central Retail), has reaffirmed its commitment to supporting national economic relief efforts by joining the second phase of the nationwide “Thais Help Thais at District Offices Nationwide” initiative.

In partnership with the Ministry of Commerce and the Ministry of Interior, GO WHOLESALE is setting up pop-up wholesale booths at district offices near its operating branches to provide affordable consumer products and essential ingredients directly to local residents and small business operators.
 

Expanding Footprint Across 10 Strategic Districts

To maximize reach and support grassroots communities, 10 GO WHOLESALE branches are participating across key nationwide locations:

Central Region: Mueang District (Samut Prakan) and Mueang District (Rayong).

Eastern Seaboard: Mueang District and Bang Lamung District (Chonburi).

Northern Region: San Kamphaeng District (Chiang Mai).

Northeastern Region (Isan): Nong Wua So District (Udon Thani) and Kosum Phisai District (Maha Sarakham).

Southern Region: Kathu District and Mueang District (Phuket), and Hat Yai District (Songkhla).

The special district booths operate every other Friday from 8:30 AM to 4:30 PM, covering seven designated rollout dates: July 3, 17, and 31; August 14 and 28; and September 11 and 25, 2026.

Discounts Up to 50% to Ease Household and Operational Costs

The second phase rollout focuses on offering essential consumer goods and food ingredients at discounts of up to 50%. Featured products include GO WHOLESALE's proprietary private-label brands—such as A-CHOICE, SUPERSAVE, SIPP, and YIM—alongside a curated selection of alternative commercial brands.

Ms. Orawan Sirichottirat, Head of Corporate Affairs & Government Relations at Central Food Wholesale Limited, stated:

"GO WHOLESALE recognizes that continuing economic volatility is affecting household finances and prompting consumers to spend more cautiously. Business operators are also under pressure to manage costs as efficiently as possible. In joining the second phase of the project, we have selected quality consumer goods for special promotions offering discounts of up to 50%... helping reduce household expenses while enabling small retailers to lower their operating costs during a difficult period."  

Proven Track Record of Public Relief Impact
The continuation into Phase 2 follows the substantial economic impact generated during the project's initial rollout. According to data from the Department of Business Development, Ministry of Commerce, the first phase of "Thais Help Thais at District Offices":

Operated across 878 locations nationwide.

Generated THB 135.40 million in total sales volume.

Engaged 51,491 local retailers and served over 1.08 million citizens.

Delivered total cost savings to the public estimated at THB 29.62 million.

Alongside its pop-up presence at district offices, GO WHOLESALE continues to run its concurrent “Thais Help Thais: Reducing Expenses and Easing Living Costs” in-store campaign across all 14 wholesale branches and through its digital e-commerce channels.