Get ready to game as Lazada Thailand ramps up for 11.11, its Biggest Sale of The Year! The eCommerce platform is elevating the online shopping experience with a gamification approach that will captivate shoppers, enhancing user engagement and retention.

For the first time in Thailand, the countdown to Lazada’s Online Festival will begin with an exclusive live event, “11.11 Online Festival” which will be televised live on Channel 3 and Lazada TV (www.lazada.co.th/tv), starting at 11pm on November 10 until 12.30am on November 11th.