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Theatres the biggest gainers, as ad spending in media sees slight drop
TUESDAY, MARCH 15, 2022
Advertisement spending in Thailand for the first two months amounted to Bt16.871 billion, a 0.36 per cent drop, Nielsen Holdings Inc said.
Regulator seeks industry input to create TV ratings regulations
TUESDAY, JULY 23, 2019
The national broadcast regulator will meet with key sectorial players on Thursday as it seeks to create regulations for TV ratings in Thailand.
Facebook to bar 'foreign' electoral ads for Thai poll
THURSDAY, JANUARY 31, 2019
Facebook will bar foreign-based election advertisments in Thailand in the lead-up to March elections, the company said Thursday, after being pilloried for not controlling election interference on the platform.
Fantasy ads and grim reality
WEDNESDAY, JANUARY 16, 2019
With Thailand’s outrageous per-capita road death toll each year, it is time that car manufacturers did a reality check on their television advertising.
Nike touts edgy ads but shares fall on mixed earnings
TUESDAY, SEPTEMBER 25, 2018
Nike's CEO said Tuesday a controversial ad campaign featuring Colin Kaepernick was connecting with consumers worldwide but shares fell after the sports giant reported slowing growth in China.
US agency says Facebook ads let landlords discriminate
SATURDAY, AUGUST 18, 2018
The US Department of Housing and Urban Development on Friday accused Facebook of breaking the law by letting landlords and home sellers use its ad-targeting system to discriminate against potential buyers or tenants.
NEWSPAPERS, MAGAZINES LOSE OUT IN AD SPENDING
WEDNESDAY, AUGUST 15, 2018
Newspapers and magazines were the only two media showing a decline in advertising expenditure in July, according to a Nielsen media survey.
 Ad spending on digital TV up 13% from a year ago
TUESDAY, AUGUST 07, 2018
Advertising spending on terrestrial digital-TV channels in July came in at Bt5.979 billion, down Bt360 million from the previous month but up Bt692 million year on year.
Facebook eases ban on cryptocurrency ads
TUESDAY, JUNE 26, 2018
Facebook said Tuesday it was easing a ban on ads for cryptocurrencies while keeping a prohibition on initial coin offerings to raise assets.
Ad spending inches up but print media keeps losing ground
WEDNESDAY, JUNE 20, 2018
ADVERTISING spending edged up 2.73 per cent to Bt8.99 billion in May, but print media was hit by sharp declines in its share of the pie, a national survey by Nielsen has found.
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