Artificial intelligence is the key that could unlock Thailand’s soft-power potential, according to experts – but they warn that AI is also a double-edged sword.

TikTok, a major short-video platform, has achieved its success by allowing its users to directly create, edit and share their unique 15-second video through their mobile and to “become part of the creative community worldwide,” its marketing lead for Thailand, Surayot Aimlaor, told the Techsauce Global Summit 2019.