ALEXANDRA Reich, the newly appointed chief executive officer of Total Access Communication (dtac), has vowed to fight hard to protect customers from possible service difficulties during a transition period relating to the expiry of an operating concession.

Total Access Communication (DTAC) has created a new team called “Customer Value Management” (CVM) whose main function is to “know customers better than they know themselves” to allow the company to offer products and services that best match customers’ needs, resulting in the highest customer satisfaction.