Dubai-style chewy cookies had their moment. Is 'frozen jelly' the next dessert craze? Dubai-style chewy cookies had their moment. Is 'frozen jelly' the next dessert craze?
TUESDAY, FEBRUARY 17, 2026
A dessert trend known as “frozen jelly” is rapidly gaining popularity among young consumers, particularly Millennials and Generation Z, as videos of people freezing and biting into gummy candies circulate widely on social media.