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Nielsen’s Gracenote Projects Brazil and Argentina Will Prevail at World Cup 2022
Nielsen’s Gracenote Projects Brazil and Argentina Will Prevail at World Cup 2022
FRIDAY, NOVEMBER 25, 2022
Statistical model suggests South American giants will outperform European contenders in world’s most popular football competitionThai consumers focused more on health and beauty
Thai consumers focused more on health and beauty
WEDNESDAY, OCTOBER 26, 2022
There is a visible change in consumer behaviour in Thailand over the past few years, with a greater focus on self-care, especially in terms of health and beauty, a study has said.First set of cross-platform rating data delivered
First set of cross-platform rating data delivered
THURSDAY, OCTOBER 06, 2022
The new system aims to combine online and offline measurements under one rating systemTheatres the biggest gainers, as ad spending in media sees slight drop
Theatres the biggest gainers, as ad spending in media sees slight drop
TUESDAY, MARCH 15, 2022
Advertisement spending in Thailand for the first two months amounted to Bt16.871 billion, a 0.36 per cent drop, Nielsen Holdings Inc said.New study reveals consumer disloyalty is the new normal
New study reveals consumer disloyalty is the new normal
WEDNESDAY, AUGUST 14, 2019
The level of “disloyalty” among consumers across the world is on the rise, with only 8 per cent being committed to their favourite brands, a global consumer study conducted by Nielsen revealed. Advertising spending on traditional media down again
Advertising spending on traditional media down again
TUESDAY, AUGUST 13, 2019
Advertising spending in July dropped 0.42 per cent year on year to about Bt9.143 billion, according to Nielsen media report with only cinema, in-store, and transit media showing growth. Total ad spending falls 5.38 per cent in June
Total ad spending falls 5.38 per cent in June
MONDAY, JULY 15, 2019
Total advertising spending dropped 5.38 per cent year on year in June this year with the newspaper and magazine segments plunging by 22.72 per cent and 22.12 per cent to Bt398 million and Bt81 million respectively, according to the latest Nielsen's media report.Media advertising slumps for 2018
Media advertising slumps for 2018
THURSDAY, JANUARY 10, 2019
Advertising spending on magazines dropped significantly by 37 per cent year on year in December last year to only Bt108 million, according to Nielsen's media report.Vietnam consumer confidence at record high: Nielsen
Vietnam consumer confidence at record high: Nielsen
SUNDAY, AUGUST 27, 2017
VIETNAM ranks as the fifth most optimistic country globally with an index score of 117 in the latest Consumer Confidence Index released by Nielsen, its highest score in the past five years and up five points from the last quarter of 2016.