Levi’s® has chosen Parc Paragon at Siam Paragon for the first global launch of its “Behind Every Original” immersive pop-up, featuring ROSÉ-inspired activities and rare women’s denim archive pieces curated with brand historian Tracey Panek, running until March 30, 2026.

To commemorate His Majesty King Maha Vajiralongkorn Phra Vajiraklaochaoyuhua of Thailand’s 72nd birthday anniversary on 28 July 2024, Siam Paragon in collaboration with 12 Embassies to Thailand is hosting “The Nation Unites in Commemorating His Majesty the King” event from 26-29 July 2024 at Parc Paragon, Siam Paragon. The event features cultural performances of Thailand and 12 countries under the concept “Long-Standing Relations.” In addition, a majestic floral exhibit by internationally-renowned florist Sakul Inthankul is on display at The Jewel, M Floor all through July 2024, supported by Siam Commercial Bank PCL and Boon Rawd Brewery Co., Ltd.