TAGS "TV rating"
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Host of challenges facing TV broadcasters
Host of challenges facing TV broadcasters
TUESDAY, JANUARY 03, 2017
THEY MUST ADJUST TO A CHANGING
MEDIA LANDSCAPE, NEW REGULATIONS, RATING SYSTEMS New audience rating service, other platforms announced
New audience rating service, other platforms announced
WEDNESDAY, NOVEMBER 25, 2015
DOZENS OF DIGITAL, cable and satellite TV broadcasters in conjunction with media agencies yesterday announced the creation of a new audience-measurement service for television and other platforms.Nielsen expanding measurements to more platforms
Nielsen expanding measurements to more platforms
THURSDAY, NOVEMBER 12, 2015
In response to increasing demand from advertisers and media owners amid the rapidly evolving media landscape, Nielsen Thailand will expand its TV and advertising measurements to more platforms ranging from digital and cable/satellite TV to over-the-top seNielsen pleads for fair treatment from NBTC over rating system
Nielsen pleads for fair treatment from NBTC over rating system
MONDAY, AUGUST 24, 2015
NIELSEN (THAILAND) is pressing for fair treatment if the broadcasting regulator decides to grant financial support to some digital TV broadcasters and media agencies to establish a new TV audience rating system as its rival.NBTC panel to consider funding for ratings meter
NBTC panel to consider funding for ratings meter
WEDNESDAY, AUGUST 12, 2015
THE BROADCASTING Committee will consider in the next two weeks a proposal for Bt368.8 million in early-stage funding for multi-screen audience measurement, submitted by the media association and digital TV broadcasters.MAAT going ahead with new TV ratings system
MAAT going ahead with new TV ratings system
SUNDAY, AUGUST 09, 2015
THE MEDIA Agency Association of Thailand (MAAT) will continue to set up a national provider of multi-platform television-audience ratings although market leader Channel 7 appears intent on sticking with the incumbent Nielsen (Thailand).Kantar Media expected to be named TV rating,
Kantar Media expected to be named TV rating,
TUESDAY, JULY 28, 2015
UK-based Kantar Media, one of three companies submitting tenders, is expected to be named the official national TV-rating and multi-platform audience meter, according to an industry source.