With apologies to the Beastie Boys: You gotta fight for your right to privacy. America's first broad data privacy law, the California Consumer Privacy Act, went into effect Jan. 1. These days, a wild range of companies gather and sell your data, from Ford and Chipotle to Uber and Walmart. Now the CCPA gives you the power to say cut it out.

Experts call for quick action amid growing ecommerce, data breach fears and upcoming tough new EU legislation