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Wave 9: The meaning of moments
FRIDAY, MAY 19, 2017
WE SUBCONSCIOUSLY drift in and out throughout the day in search of that perfect gratification for our many needs.
Media awards honour those who dare to be different
FRIDAY, MARCH 03, 2017
UNDER THE THEME “Be Different”, the MAAT Media Awards 2016 were brought to a delightful conclusion after showcasing industry talent.
The Super Bowl sends a strong message of inclusion
FRIDAY, FEBRUARY 10, 2017
DESPITE being an avid sports fan and actively following several codes of football, ranging from association football to rugby union, and even Aussie rules, I have never really taken a keen interest in gridiron.
Five key points in winning marketing plaudits
FRIDAY, OCTOBER 07, 2016
AS THE end of the year looms, a lot of agencies are making the necessary preparations for the plethora of marketing awards to open up next year in the fields of advertising and media.
The evolution of the modern media agency
FRIDAY, SEPTEMBER 23, 2016
I RECENTLY reached out to an old acquaintance of mine, an amazing client servicing director with whom I used to work during the golden age of traditional advertising firms. I asked him if he would a fancy a role with a media agency in handling exclusively
Multicultural marketing and empathy
FRIDAY, AUGUST 26, 2016
A COUPLE of weeks ago, I was appalled by one of the most derogatory headlines ever presented on the front page of a local newspaper. Even by that paper’s notoriously provocative standards, the experience was shocking.
Not launching Pokemon Go here would be a missed opportunity
FRIDAY, JULY 22, 2016
IT WOULD NEVER have happened. Not by a long shot. Hypothetically speaking, if the launch strategy had been based purely on available data pertaining to Internet and smartphone penetration, Thailand would never have been considered a top-of-mind destinatio
The ever-changing landscape of advertising
FRIDAY, JULY 01, 2016
IPG MEDIABRANDS Thailand recently produced a biannual “Media Scene” report that encompasses the changing dynamics of the Kingdom’s population and rapidly evolving ecosystem of its media.
Basic guidelines on finding the right agency team
FRIDAY, JUNE 17, 2016
LET’S SAY theoretically that you are a marketer and a client at the same time, and you have to deal on a weekly basis with agencies in the fields of creative advertising or media. Sooner or later it will occur to you that everyone preaches the same thing.
Sports marketing in the golden age of content
FRIDAY, JUNE 03, 2016
THE RECENT match between the Thai women’s national volleyball team and perennial Asian powerhouse Japan sparked a lot of emotion, and virtually set social media on fire.
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