Carabao Group Showcases Diverse Beverage Portfolio at THAIFEX – ANUGA ASIA 2026

Carabao Group, a leading global beverage company, is set to present a large-scale showcase of its diverse beverage portfolio at THAIFEX – ANUGA ASIA 2026 under the concept “Crafted Experiences. Endless Possibilities.” The exhibition reflects Carabao Group’s vision of delivering diverse beverage experiences that cater to a wide range of consumer lifestyles and preferences.

The showcase will feature an extensive portfolio spanning both non-alcoholic and alcoholic beverages, including energy drinks, beers, spirits, and other innovative beverage offerings, some of which are available exclusively in international markets. Visitors will also enjoy immersive tasting experiences, exclusive product displays, and limited-edition merchandise throughout the event, taking place from 26–30 May 2026 at Challenger Hall 2, IMPACT Muang Thong Thani.

Operating under its vision of “World-Class Product, World-Class Brand”, Carabao Group has established a fully integrated business ecosystem spanning the entire value chain, from glass bottle and aluminum can manufacturing to beverage production and global distribution networks.

Mr. Sathien Sathientham, Chief Executive Officer of Carabao Group, stated that the company’s participation in THAIFEX – ANUGA ASIA 2026 reflects its dedication to innovation, quality, and distinctive product identity on the global stage.

“This year’s showcase is designed to present an immersive beverage experience that reflects the innovation, quality, diversity, and unique identity behind each of our products. We aim to showcase Carabao Group’s capabilities through a beverage portfolio that serves a broad range of consumers while reinforcing confidence among our business partners and stakeholders both domestically and internationally,” said Mr. Sathien.

One of the exhibition’s key highlights celebrates Carabao Group’s role as the title sponsor of the renowned English football tournament, the Carabao Cup, a strategic partnership that has significantly strengthened the brand’s international recognition. Visitors will have the opportunity to view the iconic Carabao Cup trophy and signed jerseys from championship-winning clubs since 2017, including Manchester United, Liverpool, Newcastle United, and Manchester City.

The booth will also showcase Thailand's first-ever Fully Open Lid packaging technology, a groundbreaking beer innovation featured in Carabao Beer, Tawandang Beer, Pattaya Beach Beer, and the newly launched Phuket Island Beer. In addition, visitors can discover “Khaohom Mix,” a ready-to-drink beverage inspired by Thailand’s iconic “green bucket cocktail” party culture, which has gained strong popularity across social media and nightlife scenes.

To further elevate the visitor experience, Carabao Group will host curated tasting experiences featuring its diverse portfolio, including exclusive energy drink formulas available only in overseas markets, along with a variety of selected offerings and interactive brand activities throughout the exhibition.

On the final day of the event, consumers will also have the opportunity to purchase exclusive products and limited-edition souvenirs directly from the Carabao Group booth.

Visitors are invited to explore a new dimension of taste and discovery through a diverse range of products that combine quality, innovation, and creativity at the Carabao Group booth, located at Booth No. 2-T15, Challenger Hall 2, IMPACT Muang Thong Thani. 

Event Schedule: 
Trade Days: 26–29 May 2026
Public Day: 30 May 2026
Time: 10:00 AM – 6:00 PM