Siam Makro marks 30 years with new loyalty campaign
Siam Makro Public Co Ltd has launched a new “buy more get more” loyalty campaign under the “30 Years 30 Million” theme to encourage more spending and drive sales with the use of e-stamps and lucky draws.
The Bt30-million campaign was designed to lure customers using the company’s Big Data analysis.
Siriporn Dechsingha, chief marketing officer of Siam Makro, disclosed that Thailand’s largest wholesale distributor is marking its 30th anniversary by trying to establish itself as a company that enhances people’s lives under the “creative companionship towards sustainability” concept.
The campaign, based on the analysis of its over 3 million registered customers, will run from June 19 to August 28 at all Makro stores nationwide.
“Of the Bt30 million allocated, Makro will be using Bt20 million in e-stamps and the remainder in lucky draws as a way of paying back customers. Makro has used its Big Data analysis to dissect the needs and behaviours of its customers, from entrepreneurs to shop owners and HoReCa professionals, to effectively accommodate their demands,” Siriporn said.
In a move to make a smooth transition from offline to online, Makro is using the stamp and lucky draw campaigns to engage regular customers, only this time it has replaced paper stamps with e-stamps that customers can collect via the Makro app. The company is also placing more importance on online marketing in addition to the usual media announcements within stores.
“Today, most of our customers have access to online channels, which can be seen from their responses through the mobile app, Line and the websites Makroclick.com, and Chohuaythai.com. This online connection makes it easier for us to communicate with our customers and allows them to easily access information about benefits. Also, by connecting our online and offline services, customers earn e-stamps for all purchases they make, and these can be exchanged for cash vouchers. They will also get a chance to win prizes in the daily lucky draw. Nonetheless, the main highlight of this campaign will be in August, as that’s the month we first entered Thailand 30 years ago,” Siriporn added.
