Mag Mag’s Buay Kuen Cheep shows how a Thai processed-fruit brand turned a local snack into a health-led product for Chinese consumers

Six years ago, Perada Suponpun came up with a simple way idea to make her foodie husband happy while keeping his weight down – bread made from flour with a near-zero glycemic index (GI). Today, Tasted Better, Perada’s food tech startup, has just been successfully registered in Vienna, Austria, the first such startup to enter the European Union market.