Heineken 0.0, a non-alcoholic malt beverage, recently invited fit and firm celebrities to join its 0.0 Fit style exercise challenge while also having fun with the 0.0 Fit activity. This new type of exercise takes intensity to the next level through exciting and challenging techniques and consists of three classes to determine strength levels, together with suggestions from a professional trainer on how to properly exercise and maintain a healthy diet.

Heineken has launched “Heineken 0.0” in Thailand, a non-alcoholic beer made from natural ingredients, brewed with a recipe providing a distinct taste that contains no added sugar and 69 calories per 330ml, and aimed at consumers who enjoy the taste of beer, but not necessarily the effects of alcohol.